Today, in a crowded market environment, marketers find it hard to register the brand in the minds of the customers. They need to cut through the clutter, understand the changing customer need, align the purpose of the brand with the customer’s need, and effectively communicate this alignment by triggering the right emotion.
Fundamentally, nothing builds a brand like emotion, and nothing drives emotion like a video. So, telling the story of your brand, about its existence, how it simplifies the customer’s life, and what larger impact it has on the world is what a brand video is all about.
A brand video is also referred to as a corporate video, brand film, company overview video, pitch video, and so on. Most companies try to explain their history, values, mission, vision, and products/services in this video, which is technically not wrong, but it just should not be the first brand video. The first brand video should be created from the perspective of the customers, their belief system, and their interests, rather than the company’s.